A Sneak Peak Behind the Scenes at The Motherchic (Part 1)

September 25, 2017

I get a lot of eyebrow raises when I tell people that I am a blogger as well as a lot of inbox questions with messages like: Wait? Do you do this for a living? Do people actually pay you to wear their clothes? Well, yes and no. I figured I would clear some things up with a little sneak peek behind the scenes. Here are few truths about this unintentional and rather unconventional career path I’ve taken…

the motherchic wearing everlane human tee

Truth #1 // I do not have a photographer following me throughout my day. I really get a laugh when people ask me that! NO! In fact, most of my day is spent behind a computer screen writing, researching, scheduling, answering emails/comments etc (noting I try my best to respond to every single comment on blog/social media/email).

I shoot photographs for the blog 3-4 times per month (some times more) with Alison and it is not nearly as glamorous as it may seem. Fun (always), but not glamouros. I plan 3-4 outfits, we drive to a location, and I hide in my car to change. An hour later I am usually (always) sweating, realize we photographed an outfit with mascara under my eye and my entire car is strewn with clothing. Then I go about my day – grocery store, preschool pick up line, laundry, in no particular order.

The Motherchic wearing Everlane tee

Truth #2  // It’s not just taking pictures and posting them online…..Writing this blog is a full time job, most of which happens behind the scenes. About a year ago I decided that squeezing the blog into pockets of my day wasn’t working for my family. It was really confusing for kids (at least mine) to see me working on my computer. I realized that if I wanted to go for it, I was going to have to treat it like a full-time job and hire a babysitter. I work 50+ hours per week (6 hours during the day and I’m always working week nights – usually with wine, but still working). When my kids get off the bus, I am able put my computer away until they go to bed at night and am able to be more present.

Recently, you may have also noticed that my sister Abby joined me on the blog… Certainly a treat for me to have a sister with a degree in fashion design come on board! We hope our little blog becomes something bigger and are fortunate to have such a supportive readership. In the next couple of months, we’ll roll out ‘Part II” of our behind the scenes to outline the future of the blog which we’re more than excited about!

The motherchic wearing 100% human tee from Everlane

Truth #3 // Which brings me to my next point (and one I always feel funny about answering), but yes I am transparent about the fact I make money blogging. I understand that this is not a “typical” profession, and if I were a teacher (which I was) or a lawyer there would be no question. And I put this out there because what I don’t want people to think is that I am just some chick with a serious shopping problem with someone to foot the bill. No! I get a small commission from the purchases made through my blog. It’s like a little “thank you” from the retailer for styling their products. My blog is about is showcasing things (food, home style, but mostly clothes) that I love, so yes I do have an overstuffed closet.  A lot of times brands will ask me to pick my favorites from their collection and ‘sponsor’  a post, which is another source of income. That said, I hand select everything I post and style myself. I would never post anything that I don’t personally love. If a brand asks me to promote their product but I don’t love it, I politely decline (which I’d say represents over 9/10 of all inquiries I receive).

The Motherchic wearing Everlane T-shirt

Truth #4 //  I realize when you put yourself out there you can’t expect everyone to like what you do. I have “relatively” thick skin and have been so lucky that the women who read this blog are pretty much the sweetest (really – I can’t say how appreciative I am that the majority of comments I receive are positive and help me continue to push the blog forward). That being said, I do get negative feedback every once in a while and try to laugh it off. A few personal favorites being,

  • “Who are you and why do you keep showing up in my feed? I just want you to go away!”;
  • “You look homeless”; and,
  • “You look too old to have young kids.”

And I get it.. I’m not going to be everyone’s favorite and I accept that. Just don’t be too hard on me because, as noted below, I’m human (and I really do read every comment)!

The motherchic wearing 100% human tee

Truth #5 // I am 100% human. I got a comment recently that said something along the lines of “show us your messy house or your kids crying or something to make us all feel a little more normal.” I can assure you that my every day life is as crazy and chaotic and messy as you would expect any mom of young kids to be. I am always running late, my house is always messy, someone is usually crying or whining about something. I don’t post these things because when they are happening, I am trying to make it all stop! And we all know how much energy that takes….

I decided a few years ago to take the focus of this blog off my kids and let it be a place for women to escape. Truthfully, it’s an escape for me too – when I shut this computer and walk in my living room, I’ll have dinner to fumble through, fights to referee, dried spaghetti to pluck off the wall (how? why?….. how?), math homework to pretend I know how to do, and 4 smooshy faces to kiss (which is really the reason I do all of this) and then immediate yell at for never listening to a word I say.

And if you are still with me, congrats! And thank you! Outfit details below….


100% Human Tee | Jeans (darker version here) | Lipstick


And because most of my weekday wardrobe is some form of the outfit above, here are 5 of my favorite tees under $25!


I do my best to answer all of your questions so let me know what else you are wondering about! But most of all, thank you SO much for following along.



In collaboration with Everlane + Shopstyle

  • Susan
    September 25, 2017 at 8:18 am

    Thank you for sharing you- with us! I love your blog and look forward to my daily intake of Motherchic so i can treat myself to something new—or know what’s next on my list of items to purchase!

  • Han
    September 25, 2017 at 8:28 am

    Lindsey, keep up the great work! You are so real, and relatable. There will always be haters, but all we can do is ignore them. I am very happy I found your blog, you pretty much do the homework for working professionals like me who don’t have the time (and I’m on part time!).

  • Valerie
    September 25, 2017 at 8:37 am

    I love your style!! Everything you wear looks amazing on you… I only wish I knew if it would look good on my body type. Do you ever do posts to help us fashion challenged moms know what looks best on the curvy just had a baby body?

  • Karen Freeman
    September 25, 2017 at 9:31 am

    Lindsey, I think you and your blog are fantastic! I check in regularly to see what you are wearing, and have “copied” several of your outfits! Ignore the haters – you know they’re just jealous that you’re living the dream! Keep doing what you’re doing and being your chic self.

  • Kaytlynn
    September 25, 2017 at 9:48 am

    Haters are gonna hate 🙂 I love your blog and you.

  • Melissa
    September 25, 2017 at 10:18 am

    Seriously love your style! And love the fact you tell me when things are on sale! When I first had my children my wardrobe wasn’t a thought. But now that they’re a little older I want to feel stylish again. I love that you pick pieces that are easy to wear and versatile and long lasting! Thanks for doing what you do so that I can still look put together sometimes even though I most likely have spaghetti on a wall somewhere too!

  • Katie
    September 25, 2017 at 10:21 am

    Haters gonna hate! Glad you can let it roll off your back, you are awesome! I always look forward to the posts!

  • Sarah Connor
    September 25, 2017 at 10:41 am

    Love your Blog and can relate to your hectic lifestyle (Mom Mom of 4) and your fashion style. Keep blogging!!

  • Jo-Lynne Shane
    September 25, 2017 at 1:50 pm

    “I don’t want people to think is that I am just some chick with a serious shopping problem with someone to foot the bill.”

    Bwahaha, I love this. This is what I’m afraid everyone thinks about me!

    I can’t wait to see what you and Abby roll out next! xo

  • Katie
    September 25, 2017 at 1:55 pm

    It’s been so much fun to watch this blog grow!!! You found something you are truly gifted at – writing, fashion, honesty and wit! I’m not at all surprised at your success – couldn’t happen to a more hardworking and deserving person! And you help me look stylish between work, kid activities and date nights; so thank you!!!

  • Tammy
    September 25, 2017 at 2:20 pm

    This was great!! I love how real you keep things. Tell it like it is sista! I am a mom with a full time career and a blog I’m constantly pouring myself into. It’s not easy to do it all but it’s bloggers like you that keep me driven. Strong, empowered moms sharing our love of life and fashion with the world. XO!

  • Deborah Boland
    September 25, 2017 at 2:57 pm

    You hit so many nails on the head in this post you could almost be building a house. (Okay – bad joke but I couldn’t resist.) Blogging, at least good blogging, is hard work done by passionate people who truly want to help others with their problems. You’re a really good blogger!


  • Mireille
    September 25, 2017 at 3:08 pm

    Been enjoying your blog for the last month or so can relate to you sine I have 3 boys about to have 4th! You are inspiring be to get back in shape after baby and to keep up trying to look cute and comfy: makes a difference in my attitude!

  • Taryn
    September 25, 2017 at 3:36 pm

    For those wondering, I have seen you look frazzled on occasion and “real” on many occasions, and even then you do it with more style than most:).

    I love this blog and find it to be such a fun, warm, down-to-earth, yet aspirational place to take a breather. I also happen to adore the writer and am glad our kids brought us together.

  • Alex
    September 25, 2017 at 8:56 pm

    I love your blog! You’ve helped me get out of my post-baby style funk and reading your posts/Instagram is truly is an escape from work/mom life. Thank you!!

  • Whitney Dougherty
    September 25, 2017 at 9:05 pm

    Loving your blog! Being a teacher myself…I am applauding you all the way – not sure how you juggle 4 kids (boys, no doubt), a husband and a fabulous blog. You have amazing style and ideas…and I love how you appeal and connect with every different type of woman out there.
    Thank you, thank you!

  • Anna
    September 26, 2017 at 9:29 am

    “4 smooshy faces to kiss (which is really the reason I do all of this) and then immediate yell at for never listening to a word I say”

    This could not be any more accurate!! From loving on them to yelling at them in 0.2 seconds, every single day! Oh motherhood 🙂

    Love your blog, and your sweetness shines through.


  • Molly Deaver
    September 26, 2017 at 10:04 am

    I love that you are a mom, and a stylish one at that. I think you keep it real, which is refreshing. I love the tips you give with the clothing, super helpful, and that you give cheaper options from time to time. I look forward to your blog sitting in my email. It is like a little get away and I feel like you give me hope, that I too can be a mom and still look effortlessly stylish. Thank you!

  • Laura
    September 26, 2017 at 11:58 am

    Love this post!! Thanks for being so honest. People always say to me “does your son EVER cry?! He’s always so happy!” While yes, he is a very happy toddler, he definitely cries!! Like all kids! But like you said, I’m always trying to make it STOP. Taking a photo is not the first thing I think of when my son is screaming in my ear! Haha but anyway, I love reading your blog and think you’re doing an awesome job!!

  • Meredith Romanick
    September 26, 2017 at 1:51 pm

    I think you are absolutely adorable. I recently started following you because you showed up on my facebook feed and I love that you did. I have purchased many of your styling suggestions and think you always look great (especially with having 4 young children). Keep it up!

  • Cynthia
    September 26, 2017 at 7:40 pm

    I love your blog and I’m stunned that people take the time to offer up unconstructive and rude comments….love your style and please keep doing what you are doing XO

  • Sherrell
    September 27, 2017 at 12:58 pm

    New mom and I’ve already shared your post with everyone I know. What I love about you – besides your simple and chic elegances is that you ARE Normal — or I’m just as weird, haha. Feel as though you’re my East Coast kindred spirit (over here in So Cal) … and while I wish I could get more out of the boots, sweaters and cozy outfits (PS it’s 80 today – YUCK!) — I truly look forward to your messages, style or not. My LO is 16mo and she’s amazing, I work full time as well, but my mornings are spent catching up with you, while I drink my coffee and figure out how to ‘look like I got my sh*t straight” day in and day out — so far, I’m doing ok! My only question is — since I do buy lots from your suggestions … how do I make sure you get the credit for it? Sometimes I just go in and get it myself and now (after reading this) I for sure, want to be sure to pay it forward (or backward)? haha – THANK you again for writing this – the behind the scenes stuff is Great! Have a good day Momma!!

  • Allison G.
    October 2, 2017 at 10:26 am

    I actually can’t remember how I stumbled across your blog – but I love it! Some of the harsh comments you’ve received make me sad – please keep doing what you’re doing!

    As far as Truth #5 – I don’t want to see your messy house!! Haha…..I know what a messy house looks like 😉 Like you said, I’d rather escape the messy house and wild kids and focus a little on clothes/fashion/links to interesting recipes, etc.

    I just recently found your blog and have been catching up on old posts – I’ve been loving the beauty favorites posts, and I love that you have your sisters weigh in to get other perspectives.

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