Gibson X The Motherchic

Coming this May…..

April 3, 2019

I’m currently sitting here at my desk trying to really feel the capacity of the news I am about to share. I think the best way to approach this is to just come out and say it, then feel it. Right? So here goes: On May 9th….I am launching….. a clothing collection (!!!!)…. with the Gibson brand…. to be sold at…..NORDSTROM!

Gibson X the motherchic

Ok yep. Now that I’ve written it, it seems more real and I couldn’t be more grateful and elated. First just watch this fun little video, then read below for my mushy jumbled attempt at spilling my thoughts on this project that has been in the works for more than 6 months.

I started this blog purely for fun. I had no intentions of it ever being anything more than a distraction for putting laundry away during nap time. I simply wanted a creative outlet during those trying, trying years when my kids were super little and super delicious yet super dependent on…. ME! Over the past 6 years I have had the opportunity to connect with hundreds of thousands of women from across the country just by sharing things that I love and things that make me happy and feel more confident. By day, I sit behind my computer screen and create content that I hope inspires you all in some small way.

Gibson X the motherchic

If there is anything I have learned through this blogging journey it’s that my “it-could-never-happen-to-me” attitude was wrong. There have been so many times that I have looked at my husband and said, “I wish I had a boss who could just tell me what I’m supposed to be doing”. When you have your own business you are constantly questioning yourself, doubting and comparing. What centered and grounded me through so many periods of “why-am-I-even-doing-this” type of thinking was all of you. The inbox messages saying that my blog has helped someone find their own style or regain confidence or just brought a smile on a bad day… these are the things that fueled me to continue sharing.

Gibson X the motherchic

In putting myself out there day after day (mirror selfie after mirror selfie, if we are being honest), I have learned via your comments the styles that resonate with you all the most. Comfortable, casual, chic, effortless – these are just a few words that come to mind when I think about the pieces that appeal to you all. There have been so many times when I wished I could just tweak a piece of clothing by making in an inch longer or more bra-friendly, or a better fabric or a little less…. BORING! But doing so would be a pipe-dream because what I think I was dreaming about in some subconscious way was creating my own collection.

Gibson X the motherchic

But, this pipe dream is becoming a reality and it is 100% because of all of you! This collection is representative of all of you and inspired by all of you and I cannot wait to share it with you next month.

So here is the scoop on Gibson X The Motherchic…..

First, let’s just talk about the Gibson brand. Whenever I post their pieces they sell like crazy for good reason. Their pieces are all about versatility, comfort and style and so many of their styles have quickly become reader favorites. Owner, Suzie Turner, is pure genius and all about women supporting women through collaborative efforts. Gibson was established 16 years ago and they have an amazing story. Make sure you get to know them on their website and shop. I had the pleasure of working with Suzie and her Gibson team during the International Women’s Day Collection and am thrilled to be bringing you an entire Gibson X The Motherchic Collection this May.

What can we expect from this collection?

You can expect pieces that fit all of those adjectives I mentioned above…..comfortable, casual, chic, effortless. Most of the pieces in the collection are ready for you to just throw-on-and-go and can easily be dressed up or down with accessories. We have a LOT of dresses of all lengths coming your way plus not-so-basic tops that you will live in this spring. We paid close attention to detail and truly kept all of you in mind when designing this collection.

Did you actually design it? How did the process work?

Yes! We worked extremely closely with the design team at Gibson. It has been such cool process! Abby (my right hand girl on the TMC team) literally sketched a group concept (she has a master’s degree in fashion design). Then the amazing designers at Gibson used those sketches to come up with working designs which were then translated into real life clothing. The excitement when the first round of samples arrived at my door – so freaking cool. When the samples would arrive, I would try them on and we would video tape our feedback, then send them back to the Gibson team to make tweaks and updates.

One of the most fun parts of the process was working together with Gibson to choose fabrics and colors, stitching details and other fun accents. It has been great to share what we know about our audience and work toward a collection we know you’ll love and it’s been worth every second!! I am so excited to share every single piece with you and our and it is going to be SO hard to keep it concealed until the actual launch. Ok fine… maybe some sneak peeks here and there?!

Where will it be sold and when will it be available?

The collection will be sold at Nordstrom on May 9th (mark your calendars!) and be ready to treat yourself for Mother’s Day. Make sure you are following The Motherchic and Gibson on Instagram so you don’t miss any special announcements! Now would also be a good time to get on my email list because I can promise that is where the sneak peeks will be happening. Maybe even a chance to see the collection first?!

What is the price point?

We got you girls… everything is WAY under $100 and the quality is top notch. So many double-take details!

What else do you what to know?!

I am sure I am missing something as my head is just spinning with excitement right now. I really can’t say it enough, but from the very very bottom of my heart, I am honored to be able share this with all of you. It is BECAUSE of all of you that I have the opportunity to create this collection with such an amazing, inspiring brand.

And with that…… #gibsonXthemotherchic coming at you May 9th!

Gibson X the motherchic

  • Margaret Rose
    April 3, 2019 at 7:41 am

    Congratulations!! You are the first fashion blogger I ever started following – I love your style (and I need help desperately). You also got me clued in on the Nordstrom anniversary sale and “encouraged” me to open a Nordstrom account for early access LOL. Best wishes – looking forward to the collection!!

  • Karen Salter
    April 3, 2019 at 7:43 am

    Lindsey, congratulations to you! You have earned this success! I truly love your style and as a mom of three, appreciate your understanding that clothes need to comfortable, easy, yet stylish and FUN! Your sense of humor and humbleness are adorable. Keep doing what your doing!!!!

  • Michele DuBois
    April 3, 2019 at 7:48 am

    I’m so excited for you! What a wonderful opportunity! I can’t wait to see the line!

  • Tracy
    April 3, 2019 at 7:55 am

    Amazing and exciting news!!! Congratulations and thank YOU for inspirations that go beyond my closet.
    Also a mom of three grown boys and a little sister to 5 brothers… I love the community of women❤️

  • Pamela
    April 3, 2019 at 8:03 am

    That is such awesome news and very well deserved. Best of luck and Congratulations!!!!!

  • Amanda
    April 3, 2019 at 8:08 am

    Super exciting. Your video gave me goosebumps! Congrats!! 🙂

  • Chantelle Grindem
    April 3, 2019 at 8:11 am

    So very excited for you! Congratulations!!!!

    April 3, 2019 at 8:34 am

    Congratulations! That is so awesome and so exciting!

  • Beth
    April 3, 2019 at 8:34 am

    So excited to see your collection. You inspire my outfits EVERYDAY!

  • Jo-Lynne
    April 3, 2019 at 8:58 am

    I had a feeling this might be coming. So super excited for you!!!! xoxo

  • Courtenay Duplex Brown
    April 3, 2019 at 9:01 am

    Best of luck! You have worked so hard – your blog is awesome- I enjoy reading it always:). Well deserved!

  • Lisa Z
    April 3, 2019 at 9:06 am

    So happy for you! Can’t wait to start shopping💖

  • Melissa
    April 3, 2019 at 9:18 am

    Love Gibson, so excited!!!! Congrats to you!!!

  • Colleen
    April 3, 2019 at 9:31 am

    Congratulations on the amazing collaboration — a collaboration not only Gibson but with your sister and team, your family, your readers and more. Well-deserved and can’t wait to see it! 🙌

  • Jill Laskowski
    April 3, 2019 at 9:34 am

    Congratulations! A dream come true. Very happy for you! Perseverance,girl! Xo

  • Kate
    April 3, 2019 at 9:45 am

    Amazing! Congratulations!!!!

  • Karen F.
    April 3, 2019 at 9:55 am

    I can’t wait for this! Congratulations Lindsey and team!

  • Janet
    April 3, 2019 at 10:05 am

    So happy for you ! Can’t wait to shop it !

  • Tracy
    April 3, 2019 at 10:11 am

    Congratulations! Awesome news!

  • Elizabeth Krugler
    April 3, 2019 at 10:39 am

    So amazing and well deserved!! Congratulations!!! Can’t wait to see what you’ve created!! 😘😘

  • Sonia
    April 3, 2019 at 10:45 am

    Congratulations on such an amazing accomplishment. You have inspired me through your looks to try new things or just to try things as a mother over 40 I thought were long gone. Would like to see a few sizes larger bec you are so petite, but what you have already is amazing. Thank you!

  • Shandra
    April 3, 2019 at 11:46 am

    Congrats to you! I love the Gibson brand – those soft sweaters! And this is just in time for a girls’ weekend in Palm Springs and a work trip to Boston I have coming up.

  • Jackie
    April 3, 2019 at 11:48 am

    Woot woot! Congrats!

  • Eleni
    April 3, 2019 at 11:54 am


  • Maha
    April 3, 2019 at 12:07 pm

    Congratulations on the collaboration! Can’t wait to see the collection!

  • Stephanie
    April 3, 2019 at 12:34 pm

    Congratulations Lindsey and TMC team!! Your blog has been such a lifesaver since online shopping became my go to after my daughter was born. Can’t wait to see the collection!

  • Meredith S.
    April 3, 2019 at 2:00 pm

    Never once doubted your unlimited potential! Congratulations on a much deserved accomplishment…so excited for you!

    • Lindsey
      April 4, 2019 at 4:07 pm

      ah this is too much!!!!!! thank you! love you!

  • Kristie W.
    April 6, 2019 at 8:28 am

    Congratulations Lindsey!! I can’t wait for the big reveal!

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